I helped shape Apple’s Switch to iPhone experience, turning a standard FAQ into a more interactive, video-led journey that made switching from Android feel simple, intuitive, and distinctly Apple.

I helped reimagine iShares.com — shaping a more branded, conversational, and investor-friendly experience that clarified the value of ETFs and how they fit into an investor’s portfolio strategy.

I helped create Google’s Space to Belong, a digital experience that used storytelling and Google Maps visibility to spotlight and support LGBTQ+ spaces across the U.S. during the pandemic.

I developed content strategy and copy for Microsoft’s Copilot Success Hub, a digital experience designed to help enterprise customers move from initial curiosity about AI to confident adoption of Microsoft 365 Copilot.

I led content strategy and copy development for Nestlé’s Parenting Index, a global digital experience designed to create a new framework for understanding the realities of parenting today.

I led the naming initiative for Marriott Bonvoy, developing and vetting a new brand name for the combined loyalty program spanning Marriott Rewards, Ritz-Carlton Rewards, and SPG.