I’m a brand and digital strategy leader who helps organizations clarify what they stand for, how they show up, and how their digital experience drives business value.
My work spans brand strategy, messaging architecture, content strategy, naming, and digital experience design. I partner with agencies and client teams to lead complex transformation efforts and cross-channel initiatives. My clients have included Apple, Google, BlackRock, Johnson & Johnson, and The New York Times.
I’m based in New York and consult with organizations worldwide.
